My toaster just died. I push the button, and nothing happens: No light goes on, no toast toasts. It is an ex-toaster.
This wouldn’t be so surprising — our national motto these days should be “stuff breaks” — except it’s a Black & Decker, like my previous two toasters. Those lasted roughly ten years apiece; this one barely made it to its first birthday before giving up the ghost. And if Internet reviews are to be believed — hey, if Twitter can be a news source, so can Amazon.com — it’s a trend, with an epidemic of malfunctioning appliances littering our nation’s kitchen counters.
What makes all this more than the story of another once-thriving American institution falling into disarray — like General Motors, or Republican governors — is that over the last 10 years, Black & Decker has undergone a major restructuring, closing U.S. factories and shipping jobs overseas, largely to China and Eastern Europe. Turn my dead toaster over, and it says “Made in China” — manufactured, I can only imagine, by disabled convicts paid in thimbles of uncooked rice, or actually made of uncooked rice glued together with the sweat of disabled convicts, or something.
Boo, greedy Black & Decker, right? Except that exporting jobs wasn’t their idea. As Stacy Mitchell writes in her book “Big-Box Swindle,” a few years back Home Depot and Lowe’s issued Black & Decker an ultimatum: Cut prices by any means necessary, or give up selling at the big-box stores. Suddenly China seemed a better alternative than bankruptcy.
There are many lessons here: Competition, which is supposed to cure everything from the health care crisis to global warming, can push companies to improve, but can also lead to a “race to the bottom” to provide as crappy products (and wages) as the next guy. The folly of “consumer choice”: My toaster didn’t come from a big-box store, but I got the same crappy product. And we need more antitrust oversight — yet another area where we’re still waiting on the Obama administration to produce results.
Mostly, though, it’s a reminder of the high cost of cheap products. In the old days there was no Home Depot, but at least I had toast.