US – Tuesday, February 9
Published 20:33, November the 9th, 2009
 
 

Aging MVP Matsui is so money

Sounding off: Blow-by city

It’s a given the Giants cornerbacks cover wide receivers with the same interest level the Knicks show in shadowing

LeBron James. But how long is GM Jerry Reese going to get a pass for this secondary of horrors?

For all that he’s done right with the Giants, Reese has displayed little urgency in upgrading the defensive backfield. The secondary stood out as a weak link even during the surprise Super Bowl season. Yet, Reese stands by a philosophy that treats cornerbacks and wide receivers as largely unimportant parts.

This is in a league that’s more and more dictated by the passing attack. The equivalent would be the Knicks deciding they don’t need more than a journeyman point guard to run Mike D’Antoni’s system. Oh wait …

At least the Knicks are more interesting than their cross-river rivals. Only the Nets could land a swine flu outbreak and still not draw any media attention for it. The Seton Hall women’s basketball team even thinks the Nets are small-time.

 

Hideki Matsui stole the World Series MVP from Alex Rodriguez, who must have more issues with baseball writers than Mark McGwire. A-Rod bashed the biggest hit in both Games 3 and 4, the two Philly games that swung the series, and yet still falls short to a one-blowout wonder?

It just doesn’t make sense. And neither does the banter that the Yankees won’t re-sign Matsui for 2010. All the post throw-your-clients-documents-out-the-window-parade analysis on whether the Yankees should bring him back is nearly as ridiculous as people’s obsession with Fox’s “Glee.”
Someone needs to tell the same baseball writers who snubbed A-Rod that this isn’t a baseball decision. Matsui’s performance — future or past — has little to do with it. As if baseball teams make their decisions based on the field. This isn’t the 1960s anymore.

The Yankees will re-sign Matsui because their global marketing plan demands it. The Yankees aren’t so provincial as to think of themselves as America’s team (that’s so Jerry Jones). No, the Yankees of the new Steinbrenners fancy themselves as the signature brand in worldwide sports.

The marketing deal with soccer superpower Manchester United is a sure-tell sign.

When you’re focused on global commercial domination, you don’t give up the biggest baseball star in Japan. Not because he’s getting older. Certainly, not because Jorge Posada needs to DH.

The only way the Yankees don’t go after Matsui is if there was a younger Japanese superstar waiting to be bought. Think they’re going to let the Mariners corner the Asian market by teaming up Matsui and Ichiro? Or watch as one of Chicago teams gains international inroads?

The Yankees being all about winning championships is something of an urban legend. The Yankees are first and foremost all about making insane amounts of money and multiplying the value of the brand. Their most cherished number isn’t stamped on the back of Joe Girardi’s jersey.

Expect plenty of talk casting Matsui as a warrior, a new era Paul O’Neill when he gets his new deal.

Just know the real score. 

– Chris Baldwin covers the sports media for Metro.

Metro does not endorse the opinions of the author, or any opinions expressed on its pages. Opposing viewpoints are welcome. Send 400-word submissions to letters@metro.us.

 
 
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