Big money Mac
297 The average Russian salary in rubles, per month, in 1990, when McD’s came to Russia.
3.75 The cost of a Big Mac in Russia, in 1990.
Published 20:16, January the 31st, 2010
Russia, McDonald’s a study in progress
The first McDonald’s appeared in Moscow during an epoch of terrible deprivation. Muscovites, who were used to standing in a queue for hours for sausage, butter and sugar, now were standing in line for ... a part of America.
Visiting the USA may have been beyond their wildest dreams, but a Big Mac gave thousands a taste of the free West. Astonishingly, 30,000 Soviets stood in line to be among the first through the famous golden arches.