US – Friday, March 19
Published 21:56, February the 7th, 2010
 
You can spark your business-minded creativity at the office.You can spark your business-minded creativity at the office.
Photo: GETTY IMAGES
 

Let your office creativity fly free

The backlash

Folks with a flair for the arts should brace themselves for backlash. Though art has a place in every office, it’s not the star player, just the ever-present sidekick.

“Bureaucracies can suck the life out of even the most creative idea,” Skillings says — which is why you have to pilfer their buzzwords.

“Find a way to speak their language,” she says.  

“Businesses always like to say they’re ‘innovative,’ so whatever ideas you’re proposing, call them innovative, not creative.”

METRO/DH
 

Every office has its hidden Basquiat, scribbling ornate doodles on the backs of official memos; or the would-be novelist who paraphrases Kerouac in their internal e-mails.

For many such creative types, the workplace can be a smothering officialdom of human resources-prescribed procedure — and yet finding some space in your day job to express your artistic side can be as encouraging for your psyche as your career.

“People who are creative can get really frustrated if they don’t get to be creative during the many hours they spend at the office,” says Pamela Skillings, author of “Escape From Corporate America.”

So put your creative skills to corporate use: If you’ve nurtured a knack for visuals, volunteer for the next Web design project or bring self-made graphics to your interdepartmental communication. Don’t be afraid to animate your PowerPoints, or soundtrack your presentations. If you can exhale delightful prose, be willing to edit or write the otherwise dry text withering away on the office blog.

“These are ways you can really stand out,” says creative career coach Michelle Ward, adding a major caveat: “If you know that’s what your particular company values.”

Fine line between art and commerce

“Know your audience,” advises Ward. Unless you’re working at a close-knit and casual company, you will likely have to pitch your newfangled proposal.

“Do some research,” she recommends. “Find statistics that say how a better-designed Web site is going to improve sales, or better copy in the brochure is going to improve results,” adds Skillings.

METRO/DH
 
DREW HINSHAW
letters@metro.us
 
 
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