David Sapers, owner of Sugar Heaven, shows off his treats.
Local ‘Sugar’ daddy sweentens Back Bay
Marathon location
Sugar Heaven’s latest location at 669 Boylston St., Boston (www.sugarheaven.us) is one of the best seats for the Boston Marathon. “It will have outdoor seating right by the finish line,” Sapers says. “But I will not be running, that’s for sure.”
Visiting the Back Bay just got a whole lot sweeter. Sugar Heaven, a two-story confectionery megastore, opened on Boylston Street Wednesday, upgrading the Boston-based chain’s original Newbury Street store to 3,200 square feet and adding an ice cream parlor.
Brookline native David Sapers opened on Newbury in 2003 and closed at the end of 2008 when the lease expired. He hasn’t only expanded his Boston store, though. The 44-year-old former real estate developer’s Sugar Heaven empire extends to Montreal, Miami (where he has two locations) and Legacy Place, Dedham.
Sapers has a simple philosophy when choosing sites. “I open stores where I like to live, where I like to be. I lived in Montreal for a couple of years and then moved down to Miami. I live there most of the year now.”
As well as two more Boston stores, locations in New York, Chicago and Las Vegas are in the works. It seems candy is a perennial seller and Sugar Heaven’s growth wasn’t slowed by the recession.
“I wouldn’t call it a fast track, but we have a good schedule for opening stores. Initially, we wanted to feel out our niche. Now we will expand at a quicker pace, but I don’t want to open 20 stores a year like Starbucks. We will open two, three, or four a year, depending on how things go and finding the right locations.”
Good for dentists
You name it: If it’s a dietitian's nightmare, Sugar Heaven has it. There are around 15,000 types of candy including Crunchies, Yorkies, Tootsie-Rolls, Kinder, Lindt, Godiva and gumball machines. The ice cream’s source, however, is a secret: “I can’t tell you who, but it is top-top-top of the line.”