Jeb Bush, whose brother George W., and father George H.W. were both president, is hoping for a family hat trick.
Bush is poised to formally announce his run for president at 3 p.m. Monday. The 62-year-old was the governor of the state of Florida from 1999 to 2007 and his tenure in the state, growing jobs and boosting the education system, will feature prominently in the Republican primary, and, if he snags the nomination, the 2016 general election.
JEB BUSH: On Facebook.
He will be the 11th Republican to officially run, and more may come, including New Jersey Gov. Chris Christie and real estate mogul Donald Trump.
Bush will address as rally at the Kendall Campus of Miami Dade College, and neither his brother, from whom he is trying to distance himself, or his dad will be there, according to The Times.
C-SPAN will webcast the speech live and the major cable news networks are also expected to break in.
RELATED: Hillary Clinton on Roosevelt Island.
Bush released a new video over the weekend, as Democrat Hillary Clinton, the wife of former President Bill Clinton, was getting all the attention with her NYC rally.
“I’m proud of what we accomplished in Florida. Proud that we were able to make a difference, to change lives. We grew our economy and led the nation in job growth, defended life and women from domestic violence, eliminated waste and balanced budgets, reformed schools and gave every child an opportunity. We led, we reformed, we got results," Bush said in the video, which is posted on YouTube.
Last week he also released his campaign logo, sans the family name. It is simply: "Jeb! 2016"
The Bush name is not necessarily an asset these days either with a general election audience, or the core GOP voter. Bush is one of the frontr unners in the crowded GOP field, but not the definitive front runner
JEB BUSH: On Twitter.
Bush features African American voices and Latino voices in his video and has made the case that the GOP tent needs to expand. It doesn't hurt that his wife, Columba, was born in Mexico.
The absence of his dad and brother seems to be in his drive to have his campaign look forward, not backwards. Clinton, in co-opting The Beatles "Yesterday," has already spelled out that one of her themes is that Republicans want to erase progress.
Bush says he is the one Republican who has show he can unite disparate groups -- and come up with consensus.
“That’s what’s missing from Washington. The D.C. crowd talks about what’s wrong with America; I see what’s right. They talk about problems; I see solutions,” Bush says in his video.
“I see hardworking men and women, who are ready to rise; children, who are ready to learn; entrepreneurs, who are ready to innovate; immigrants, who are ready to contribute; America’s bravest, who are ready to defend.”
“I see a great country on the verge of its greatest century, and I’m ready to lead."