What was supposed to be a “joke” among friends turned into a viral sensation that was taken completely out of context.
At least that's what's one woman is saying about the cocaine challenge — a trend that takes cues from the Ice Bucket Challenge and dares teens in Mexico to snort cocaine and then challenge a friend to the same, according to a report from Vice.com.
The article, which is in Spanish, explains how in an interview with a women who recorded a video of herself doing challenge, the media took a joke placed on a social media app and turned it something it wasn’t.
"I recorded this video more than a year ago … It was a bad joke that we did in a WhatsApp group between friends and came out completely out of context," the woman, Ber, said.
"We didn't invent it, we saw the video of a man doing something called 'el reto de pasecito.' It made us laugh and s**t — despite being stupid — and we did it as a joke in our WhatsApp group, which has less than 15 friends, very close, who I've known for more than 20 years,” she also said, according to the article.
Called “reto del pasesito” in Spanish or “little pass challenge,” the trend had been explained in reports as something that was being done by the wealthy.
"This is a new challenge among young socialites which consists of ingesting cocaine,” a caption to one of the YouTube videos that popped up of the challenge read.
The fad has created its own hashtag #retodelpasesito, and even prompted a Facebook page dedicated to the trend, but was soon taken down by the company, according to reports.