Amid calls for a boycott against any retailer that carries first daughter Ivanka Trump’s eponymous fashion line for women, the label is reporting an uptick in sales.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, who assumed the role of president of Ivanka Trump’s brand in January, said in an interview with Refinery29. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
While the Klem declined to share internal data with Refinery29, the report cited Lyst, an e-commerce aggregator that tracks purchasing data from retailers. In the first two months of the year — once Ivanka Trump had stepped down — her label’s sales soared nearly 350 percent. It jumped from the 550th brand for sales in January to the 11th in sales for February.
These reports comeafter high-end retailer Nordstrom announced it would no longer carry her line in stores in early February, citing poor sales. Neiman Marcus and online stores Jet, Belk and ShopStyle followed, as many shoppers declared they would boycott any store that carried products bearing the first family’s name.
Some sales are driven in counterprotest.
Refinery29 reported in February that the president’s eldest daughter’s namesake perfume was No. 1 on Amazon that month. As of Wednesday, the 3.4-ounce Ivanka Trump Eau de Parfum Spray still holds that spot.
Many Amazon shoppers left positive reviews, too, claiming they bought the product without ever having smelled it, but did so to “support” the brand.
One reviewer wrote Monday: “Bought this as my own small statement of, ‘Left, you have lost your d*** minds?'”
Klem, a registered Democrat, said she’s dedicated to separating the brand from its founder, including any talks between the two.
“I really like Ivanka. We’re business associates. We’re very close in a way,” Klemsaid in the interview. “But I want to do this with real integrity. So I feel like, while we’re not banned from speaking personally, I think it’s easier if we talk as little as possible.”
“It’s unprecedented what this brand is dealing with,” she continued. “We are really committed to having the brand be separate, even from [Ivanka], so certainly her dad is even more distant from that. We’re committed to doing everything we can to carve an identity for this brand that is about what the brand stands for and the core brand attributes. And so absolutely, it complicated matters.”