(Reuters) – Amazon.com Inc
Zigbee Alliance, whose members include IKEA and NXP Semiconductors The rare partnership comes against the backdrop of an intensified competition among global technology companies to dominate the market for voice assistants and other smart devices.
The group aims to make it easier for device manufacturers to build products that are compatible with smart home and voice services such as Alexa, Siri and Google Assistant.
Earlier this year, another consortium led by Amazon had launched an initiative to let users access Alexa, Microsoft Corp’s (Reporting by Munsif Vengattil in Bengaluru; Editing by Saumyadeb Chakrabarty and Maju Samuel)