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How much does a 2017 Super Bowl commercial cost (and who is advertising)?

Keep an eye out for Cam Newton and Miranda Kerr's Buick ad Sunday.Getty Images

In 2016, 167 million people watched Super Bowl 50. That allowed last year's broadcast network, CBS to charge $5 million per ad — the highest of all time.

This year, Fox is asking for even more. According to FreakonomicsRadio, a 30-second spot costs $5.5 million. That is, not surprisingly, the most ever.

It will be interesting Sunday night, when the telecast begins at 6:30, to try and judge whether advertisers will get a good return on their investment. The Super Bowl continues to be, by far, the most watched television program on the planet and the self-fulfilling prophecy of great commercials on the Super Bowl has made the breaks between the action just as valuable as the game itself.

Among those running ads during the game:

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Intel

Skittles

Snickers

Bud Light

KFC

Busch

T-Mobile

Sprint

Google

Kia

King's Hawaiian

Lexus

Mercedes-Benz

Wendy's

Audi

Honda

Buick

Mr. Clean

McDonald's

BMW

H&R Block

Doritos

Heinz

Butterfingers

GNC

and more

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