New Balance signs deal with DCR to keep Charles River paths clear

Next time you take a jog, a walk or an energetic sprint down the Charles River paths you can thank New Balance for keeping the way clear.

For the sixth year the fitness brand has resigned a sponsorship deal with the Department of Conservation and Recreation to keep the paths clear along the river, BostInno reports.

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The partnership will help the city clear the paths along the river during the snowiest months of the year, which can at times be a daunting task to undertake.

“New Balance is proud of our long-standing relationship with the DCR and our commitment to help keep the Charles River paths clear throughout the winter for athletes,” New Balance President and CEO Rob DeMartini said.

In addition to helping keep the path’s clear, New Balance will host events from February through April to promote both its products as well as advise and encourage runners.

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“New Balance continues to be a model partner for our agency, and we are thankful for their continuing support of DCR’s snow and ice removal efforts along the Charles River,” Boston DCR Commissioner Leo Roy said.

Matt Lee is a Web producer for Metro New York. He writes about almost everything and anything. Talk to him (or yell at him) on Twitter so he doesn’t feel lonely@mattlee2669.