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Polar's new mystery flavor to 'seltzebrate' the season

A fan on Instagram said it "tastes like frosty the snowman melted into a puddle of unicorn tears and angel kisses."

Seltzebrate has people on the hunt for Polar's latest mystery flavor.

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People are going crazy over Polar Seltzer's new mystery flavor, which began popping up around Massachusettsthis week.

Dubbed "Seltzebrate" on social media by fans of the bubbly new bevagerage, it's been nothing butradio silence so far from the Worcester-based company. There's been no mention of a new flavor on the business website, its Twitter, Instagram or Facebook.

But fans, who went wild in April while searching for Polar's last mystery flavor, Unicorn Kisses, have wasted no time on the hunt for the beverage that one Instagram follower said "tastes like frosty the snowman melted into a puddle of unicorn tears and angel kisses."

The secret behind the "seltzebrate" flavor is keeping fans guessing. Everything from champagne, to blackberry vanilla has been pinpointed.

#makeitsparkle got me that mystery #polar. I think it's lemon strawberry- what you think it is? #seltzer @polarseltzer #seltzebrate

A photo posted by 🎀Stormy💎Storms🎀 (@stormy__storms) on

Whatever's behind the new flavor, people just want to get their hands on it.

Jackpot! @polarseltzer #polarseltzer

A photo posted by Chelsea Priest (@capriest14) on

And they're on the hunt to find— and share— the secret locations of the next unicorn seltzer water.

I may have bought 20. #seltzebrate #polarseltzer #limited edition @browneyedgrl87 @polarseltzer

A photo posted by Sara Murphy (@saramurphy92) on

We got our hand on the new one. #seltzebrate #polar #sparkle #new

A photo posted by Thistle and Shamrock (@thistleandshamrock) on

 
 
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