The commonwealth needs a rebranding, apparently.
At least, the new state’s tourism chief seems to think so.
In comments made to The Boston Globe, Rich Doucette, the executive director of the Mass. Office of Travel & Tourism, indicated the current slogan “It’s all here” could be better.
“I think somewhere ‘Massachusetts’ has to get back into the slogan,” said Doucette. “At some point in time, we can make a stronger statement than ‘It’s all here.’”
What are your suggestions? Comment below or Tweet to @MetroBoston
The Twitterverse has already weighed in with suggestions:
The MBTA: Smell the History #NewMassSlogan— Rich Parr (@richparr79) April 22, 2015
If You Lived Here, You'd Be Indicted By Now #NewMassSlogan— Garrett Quinn (@GarrettQuinn) April 21, 2015
#NewMassSlogan "That used to be a Friendly's."— David S. Bernstein (@dbernstein) April 21, 2015
"We're snobby, and we hate snobs." #NewMassSlogan— Anne Mostue (@AnneMostue) April 21, 2015
Say hello to yourself. #NewMassSlogan— Jay Fallon (@jayfallon) April 22, 2015