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What should our state slogan be?

The Massachusetts State House dome.

Derek Kouyoumijan/Metro

The commonwealth needs a rebranding, apparently.

At least, the new state’s tourism chief seems to think so.

In comments made to The Boston Globe, Rich Doucette, the executive director of the Mass. Office of Travel & Tourism, indicated the current slogan “It’s all here” could be better.

“I think somewhere ‘Massachusetts’ has to get back into the slogan,” said Doucette. “At some point in time, we can make a stronger statement than ‘It’s all here.’”

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