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Client activity on Morgan Stanley’s E*Trade is ‘off the charts’: CFO – Metro US

Client activity on Morgan Stanley’s E*Trade is ‘off the charts’: CFO

FILE PHOTO: A man enters E*Trade Financial offices, after it
FILE PHOTO: A man enters E*Trade Financial offices, after it was announced that Morgan Stanley is buying the discount brokerage, in New York

NEW YORK (Reuters) – The number of trades customers are making on a daily basis on E*Trade is “off the charts,” Morgan Stanley Chief Financial Officer Jonathan Pruzan said at a virtual conference on Thursday.

So far this year, the number new accounts opened on E*Trade has surpassed the total number of accounts that were opened in the third and fourth quarters of last year, Pruzan said.

E*Trade, which Morgan Stanley acquired in 2020, is a new and growing business for the firm, and its growth comes as the recent trading frenzy centered on GameStop Corp has sparked a wave of interest from mom-and-pop investors.

“More clients, more engagement, more activity, more cash,” Pruzan said. “It’s been off the charts.”

Morgan Stanley gets roughly half of its revenues from its wealth management business. But until the E*Trade acquisition, announced last February, it did not have a self-directed trading platform.

(Reporting by Elizabeth Dilts Marshall; Editing by Jan Harvey and Nick Zieminski)