Coolers for the mature crowd

If you’re over 30, you probably await the arrival of new coolers with the same enthusiasm you reserve for the release of a Britney Spears album.

Influenced by popular flavours of the moment, their sweet personalities are aimed at a younger crowd.

That said, some producers woo a mature crowd with ready-to-drink combos that are as subtle as they are sophisticated. Of this year’s cooler crop, Bassano Hard Sodas may be summer’s cross-generational drink.

Modelled after the Italian sodas made popular in speakeasies during the Roaring ‘20s, Bassano blends vodka with sparkling water and natural fruit flavours to create a dry, lightly effervescent, wine-esque beverage.

In fact, both the raspberry jelly candy flavour of the Bassano Hard Soda Raspberry Pomelo (4 x 330 ml, $8.98 – $11.69) and the 7-up sensibility of the Bassano Hard Soda Lemon Sanguinelli (4 x 330 ml, $8.98 – $11.69) beg to be served over ice from a large wine glass.

Prices reflect the range across canada. Some products may not be available in all provinces.

Peter Rockwell is the
everyman’s wine writer, working in the liquor industry for more than 25
years and traveling the globe looking for something to fill his glass
and put into words.

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