#DarkSideNYC is the best ad campaign for 'Star Wars' yet - Metro US

#DarkSideNYC is the best ad campaign for ‘Star Wars’ yet

What appears to be a new ad campaign for the newest “Star Wars” film has begun popping up all over New York City in the form of hilariously sardonic posters.

“The L train leads to Williamsburg. Williamsburg leads to hipsters. Hipsters lead to rage. Rage leads to hate. Hate leads to the Dark Side,” reads one of the posters.

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All of the posters are in this format, modeled after Yoda’s speech to Anakin Skywalker in “Star Wars: The Phantom Menace.”

“Fear is the path to the Dark Side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

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The ads have certainly resonated with New Yorkers. Can you blame them? Try going on a Tinder date and see if that doesn’t send you on a spiral to the Dark Side.

Matt Lee is a Web producer for Metro New York. He writes about almost everything and anything. Talk to him (or yell at him) on Twitter so he doesn’t feel lonely@mattlee2669.

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