Fashion lovers, remember this name: Hannah Jinkins.
The 24- year-old designer, hailing from London, just beat out 400 other design student’s from around the world to grab the top prize at H&M’s Design Award 2016.
To win the coveted prize — which includes $54,000, a fall 2016 collaboration with H&M and a year-long mentorship with the brand — Jinkins had to wow a jury of style arbiters which included Balmain’s Olivier Rousteing (the brand’s current collaborator), actress Kate Bosworth, H&M creative advisor Ann-Sofie Johansson and the blogging world’s biggest fashion star, Chiara Ferragni (The Blonde Salad).
The panel, who had already whittled down the competitors from 24 to eight semifinalist for a runway showdown at Kensington Palace in London, described the Royal College of Art student’s workwear-inspired collection as “raw and refined.”
Jinkins showed utilitarian looks, including oversized jumpsuits, selvedge denim and fishermen-esque smocks, some topped off with oversized brass staples.
“We’re not looking for something commercial at this point,” said H&M creative advisor, Margareta van den Bosch, of Jinkins’ aesthetic. “If you have ideas, you can always make something out of it.”
The overwhelmed winner said she’s excited to see “how things can be commercialized. It’ll be nice to see how people can wear [the collection] on an everyday basis.” As for the cash prize? The British designer intends to “invest it in her own brand, and maybe buy a puppy.”