How do you break through the din of movies and TV shows vying for attention at San Diego Comic-Con? Giving out free drugs is one way. The team behind this summer's upcoming stoner action-comedy"American Ultra" launched a campaign this morning in which fans can get a gram of marijuana, some rolling papers, a lighter and other promotional items delivered to them by a bike messenger. The only conditions are that you're in San Diego, access their site via a smartphoneand have a medical marijuana card.

#AmericanUltra has a pretty "high concept" viral delivery service going at #sdcc! www.theamericanultraprogram.net

A photo posted by Silas Lesnick (@silaslesnick) on

 

The film, starring Jesse Eisenberg and Kristen Stewart, is in theaters August 21.

Follow Ned Ehrbar on Twitter: @nedrick