Kid Rock in Concert
Kid Rock representing, yes, the "United States of 'Merica." Charming. Photo: GETTY

Remember that bleak and brief period of time when Kid Rock seemed to be considering a Senate run? That time we all thought that maybe, just maybe, the heavens above had cursed us, "The Craft" style, abandoning all hope for our nation? Well, don’t give up on America just yet folks: It was just a ploy to promote his new album.


The Trump supporting rap-rock old man told Howard Stern on Tuesday morning that it was all, in fact, an effort to drum up press for some new music that is not “Bawitdaba.” God, remember “Bawitdaba?” Me either.


“F—k no, I”m not running for Senate,” he told Stern on his SiriusXM radio show. “Are you kidding me? Who couldn’t figure that out? I’m releasing a new album. I’m going on tour too. Are you f—king s—ting me?” I mean, isn’t the real question whether or not Kid Rock was s—ting us? Whatever, I digress.


Anyway, “Sweet Southern Sugar” comes out on November 3, if you’re interested — and also you’re stuck in 1998, a time where Kid Rock didn’t have to make fake Senate bids in an attempt to be relevant.