Disney's dark tweet about Pinocchio
Photo: iStock

As a kid, Pinocchio taught me that I shouldn’t lie — partially because it’s bad, mostly because, if you’re dishonest, your nose will grow and make you look funny. And on Sunday night, Disney posted a dark Pinocchio tweet that had everyone scratching their heads, applauding or sharing messages of concern for the happy-go-lucky brand. 

The tweet, which has since been deleted, stated, "When someone compliments you, but you’re dead inside" and included a meme of a spell failing to bring Pinocchio back to life. Like so:



Disney then added to the dark Pinocchio tweet: "Makes no difference who you are."

Was Disney — a company who's all about making childhood hopes and dreams a reality — implying that there really is no hope for anyone? That we’re all dead inside no matter who we are? That our lifeless souls cannot be saved by others or ourselves?

As of this afternoon (April 10), one day after the dark Pinocchio tweet was deleted, Disney has stuck to retweeting. Exhibit A:

Reactions to Disney's dark Pinocchio tweet 

Some people really liked the dark humor:

Others noted how severely off-brand the tweet was:

After the dark Pinocchio tweet, most just wanted to know if Disney was ok:

Here’s what the real message from the "Pinocchio" film is supposed to be — to cheer up any souls out there who lost hope in the usually-optimistic Disney during this confusing time:

When you wish upon a star

Makes no difference who you are

Anything your heart desires

Will come to you

Hang in there, Disney. We're all rooting for you.


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