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Apparently Gwyneth Paltrow has always envisioned her overbearing lifestyle blog, Goop, as a family affair. "I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site and it's not only me," she tells Bloomberg. "I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to."

So, you know, best to scrap those dreams of one day climbing to the top spot, Goop underlings, because that's seat's already taken.

Follow Ned Ehrbar on Twitter: @nedrick