It seems pretty self-evident why "Game of Thrones" might work on an IMAX — the show's epic battles and special effects often feel more big screen than smallscreen. And HBO agrees. Pam Levine, chief marketing officer at HBO, says "There aren't many shows on television that have the scope to match the IMAX format. 'Game of Thrones' certainly has that epic scale."
According to Levine, this wasn't a recent decision: "We've been talking to IMAX for a while about the possibilities around 'Game of Thrones,'" she says. "It was clear to both sides from the outset that the grand scope and cinematic nature of 'Game of Thrones' is a perfect fit for IMAX screens."
And if you're hoping for extra footage, it sounds like there won't be any added scenes. Levine says the only way the episodes were changed was to remaster them for the IMAX format. You'll have to wait for DVDs for bonus material.
While showrunners David Benioff and Dan Weiss didn't initiate the decision, they quickly signed on. In an Entertainment Weekly video recorded after they'd gotten the chance to watch it, Weiss called it "a completely different viewing experience" and praised the opportunity for composerRamin Djawadi's music to get the kind of venue it deserved.
Levine was tight-lipped about what, exactly, you'll see in the trailer for Season 5 that accompanies the screening, but did confirm that it's two minutes long, and that it will "eventually" air on HBO and their YouTube channel.
Will this happen again? Levine is cagey on the details, calling it "an entirely new experiment," with a primary goal to "generate excitement for the new season, which I believe we've already accomplished." They'll be looking at future opportunities on a case-by-case basis, so if you want to see more shows on IMAX, you'll have to vote with your wallet, which you can do here, if you haven't bought your ticket yet.