Pandora unleashes a big surprise

Pandora surprises listeners by connecting them to their favorite artists.
Published : September 24, 2014

EDM violinist Lindsey Stirling partnered with Pandora to surprise her fans. Credit: Getty Images EDM violinist Lindsey Stirling partnered with Pandora to surprise her fans.
Credit: Getty Images

 

Pandora has long used a simple "thumbs up" or "thumbs down" from listeners to figure out what else they should play on their stations. If you "like" a song, it will add others with a similar beat or singer's voice to your queue. Don't like something? It will prevent similar sounding songs from popping up.

 

 

But earlier this month, some users were treated to a big surprise, just by "liking" something as usual. EDM violinist Lindsey Stirling partnered with Pandora as a way to thank her fans. Earlier this month, when listeners "liked" one of her songs, a video message popped up asking them to video chat with her. Then, she held a special Q&A session and video performance for the people who said yes.

 

For these Stirling fans, it was not only was a dream come true, but you can bet they'll be using Pandora for a while, too. Rumor has it Pandora is pursuing similar partnerships with other musicians to keep their listeners engaged and to keep them from pursuing other music apps and sites, such as Spotify or Songza. But the list of musicians is still under wraps.

Follow Emily on Twitter: @EmLaurence

 
Latest From ...
Most Popular From ...