A photographer has imagined what social media would look like if they turned into men. In her shoot “What If Guys Were Social Networks”, Viktorija Pashuta, 31, from Latvia, saw that the sites we use online are almost as much a part of interaction as the conversations we have, so she decided to humanize the(m.
(Metro) What was the inspiration behind your photo shoot?
With the age of social media and its influence on everyday life, we feel its direct presence and necessity to use these channels as the source of communication and content-sharing. While socializing with friends, relatives, and colleges online, the actual online platforms sort of became ‘alive’. And then I thought what would happen if I tried to humanize the well-known social networks.
How did you go about developing the ‘humanization’ of social media?
The idea was not only to use the social media logos as a visual reference, but to transfer their qualities and usability functions into human characters portrayed through fashion. Even though they share very similar functions and features, each social network has its own character and style: Facebook depicted as casual, Twitter as classic, Pinterest as creative, LinkedIn as business, Instagram as vintage, Flickr as artsy, Tumblr as hip and Google as innovative. Combining the visual elements of the logos, I then casted the models that will carry the ‘spirit’ of the social platforms and represent their essence. It may be subjective, but this is exactly how I imagined the networks would look like if they stepped down from the screens to the city streets.
Sounds like a fashion shoot as much as photography.
Indeed. Working closely with the wardrobe stylist, Editor-in-Chief of Vanichi magazine and one of the models (featured as Instagram) – together we finalized these looks, making sure we haven’t overlooked any important details to make these characters believable