Have you ever discreetly peeked over a fellow subway rider’s shoulder to see what they’re reading?
Book site Bookish is hoping you have – and they’re hoping they can amp up your subway reading experience.
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The site launched an ad campaign underground this month, zeroing in on how New Yorkers read while zipping through the city.
Perhaps some subway lines are considered more book friendly -- the ads engage readers on 2, 3, 4, 5, A and F trains.
Each of the three ads spotlight straphangers immersed in literature.
In one, a woman curls around a subway pole as a man reads, while a man in a boxy trench coat and hat stands nearby.
Little Red Riding Hood appears in another, joined by a straphanger leaning on a subway seat.
A third spotlights Frankenstein, this one urging a subway ride with more “character.”
Each ad corresponds to a list of suggested books for each theme – check out the website for more.
Follow Alison Bowen on Twitter @reporteralison