The biggest ego in Canada just got bigger, along with something else. Pop's reigning prince, Justin Bieber, made his debut as the new face — and body — of Calvin Klein Underwear earlier this week in a series of black-and-white photos featuring his best Blue Steel and — how should I put this so as not to emotionally scar anyone — a suspiciously rounded and unrealistic bulge. Now, I'm not suggesting it's a good idea to spend a lot of time examining Justin Bieber's crotch, but come on. Look at that thing. This is even sillier than "Spinal Tap."

Bieber also kicked off his new gig with a six-second video featuring him playing drums, and I'm pretty sure that, at least, is all Bieber.

Follow Ned Ehrbar on Twitter: @nedrick

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