It was back in 2010 when Michael Chernow and Daniel Holzman dreamed a little dream of their own foodie paradise, and opened The Meatball Shop on the Lowest East Side.
Today, the mix-and-match meatball empire grows to a sixth location, all the way on the Upper West Side. And this time, they're bringing something new to the table: an ice cream sandwich cart.
Flavors like lemon fro-yo, sweet corn and sour cherry lambic will be served between fudge, butter and hazelnut snickerdoodle cookies — with a Willy Wonka-esque surprise. Every 100th sandwich will come with a golden ticket for prizes like the shop's own cookbook, menswear from Graham & Withers and a meatball-making class with Holzman.
Because mom's blessing never loses its importance, Holzman's mother once again contributed a signature art piece to the new shop: a portrait of a cow and Gandhi, "whose spirit will be watching over the main dinning room." Hopefully not while you're tucking into that Classic Beef meatball.
For the first week, the store will be open 5 p.m. to midnight. After July 21,business hours will be Sunday-Thursday 11:30 a.m.-midnight, and until 2 a.m. on Friday and Saturday.
The Meatball Shop
447 Amsterdam Ave. (between 81st and 82nd)