In one of the more unique efforts of film marketing, distributor A24 has teamed up with a Los Angeles marijuana dispensary to release two specialty strains of pot to promote Kevin Smith's new horror film, "Tusk." The two strains, the White Walrus and Mr. Tusk, offer two different experiences. "White Walrus, I’m told, is more mellow and uplifting,” A24's Graham Retzik tells the New York Times, while Mr. Tusk is more intense. "The two are surprisingly complex, in keeping with the spirit of the film."
Smith, an avowed stoner, is thrilled at the development. "A24 was just like, 'Would you mind terribly if we branded a strain called Mr. Tusk?'" Smith tells Metro. "And I was like, 'Are you f---ing kidding me? I'm going to smoke my own movie? This is getting better by the minute!'"
He's not alone in his excitement for the tie-in. Justin Long, who stars in the film as a podcaster who gets into trouble during a trip to Canada, is eager to sample at least one of the pot varietals on offer. "The White Walrus, I get. I'd like to try that," he tells Metro. "I'd like to try them both, but just in terms of watching the movie I don't quite understand the more intense one, the Mr. Tusk. It's already pretty intense on its own. But I guess if you want to just amp it up a little bit. I'm not a roller coaster guy, I don't get that mentality."
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