After the "First Kiss" video that went viral this week was revealed to be a marketing ploy, another ad agency decided to create its own version of the film, featuring dogs.
Mother London asked several dogs to kiss for the first time. The result was, well, a lot of sniffing.
Appropriately titled "First Sniff," the video already has more than 250,000 views on YouTube.
This isn't the first parody to come out of "First Kiss." Watch this NSFW one from improv comedy group Pimm's Girl here.