By Denny Thomas and Saeed Azhar
HONG KONG/SINGAPORE (Reuters) – McDonald’s Corp
Buyout firms including Bain Capital, TPG Capital [TPG.UL] and Carlyle Group
The U.S. fast food company had announced in March it was reorganising its Asian operations by bringing in partners who would own the restaurants within a franchise business. Competitor Yum Brands
The planned sale of China units by McDonald’s and Yum indicates they are seeking local partners who could help ward off growing competition from domestic rivals and also better manage public perception in the wake of food-safety scares that hit the two fast-food giants in the last few years.
“Given the difficulties Western chains have had recently with public perception, local players have become a serious competitive threat,” said Elizabeth Friend, consumer foodservice analyst at Euromonitor International.
Oak Brook, Illinois-based McDonald’s has hired Morgan Stanley
As part of the deal, McDonald’s is offering a 20-year master franchise agreement to buyers, with an option to extend it by another 10 years.
It has stipulated that private equity firms remain a minority partner in any bidding consortium, restrictions that discouraged some buyout funds from participating in the auction, the people added.
Among those who were preparing to place first-round bids ahead of the June 20 deadline were BeijingCapital Agribusiness Group, which is McDonald’s current China partner, and GreenTree Hospitality, the people added. It was not immediately clear if they made the bids.
McDonald’s will now draw up a shortlist of bidders for the next round in the coming weeks.
McDonald’s does not break out country-by-country revenue details but industry data shows it is China’s No. 2 fast food chain behind Yum, which operates the KFC and Pizza Hut chains.
McDonald’s China and Hong Kong business posted about $200 million in earnings before interest, tax, depreciation and amortisation for fiscal 2016, and could be sold for about 15-16 times its core earnings, taking the deal value to about $3 billion, one of the people said.
But the earnings have been volatile, jumping from $65 million for 2015, which is likely to weigh on how some of the suitors could value the business, the people added. Some sources said the sale is likely to fetch around $2 billion.
Officials at China National Chemical Corp (ChemChina) [CNNCC.UL] and technology and real estate firm Sanpower were not immediately available to comment, while Beijing Tourism said it did not know about the matter. An official at BeijingCapital Agribusiness said the company did not participate in the bidding. A spokeswoman for GreenTree said the company was not bidding currently.
Bain, Carlyle and TPG declined to comment. The sources declined to be identified as the sale process is confidential.
A McDonald’s spokeswoman said the company was “making progress” in the sale process. “As no decisions have been made, it would be premature to speculate further,” she said in an email.
(Reporting by Denny Thomas and Saeed Azhar; Additional reporting by Tris Pan and Lindsy Long in HONG KONG; Editing by Stephen Coates and Muralikumar Anantharaman)