Can’t make it to the Tribeca Film Festival? Don’t be too alarmed. Thanks to Tribeca Film, a new distribution company founded by the festival’s parent company, a dozen movies (seven of which are in this year’s fest) will now be available On Demand. A virtual program at www.tribecafilm.com/virtual will also stream eight movies and 18 shorts from the fest for a $45 fee.
“We’ve taken the buzz around Tribeca Film Festival and distributed it to a wider audience,” says Nancy Schafer, the executive director of TFF. “We also show red carpet and behind the scenes stuff,” she adds of the content available On Demand, accessible through the middle of June.
But doesn’t putting the videos online and on your television take away from what a film festival stands for?
You know, the whole concept of experiencing a movie at a theater with like-minded people? Not at all, according to Schafer: “I want people to see our films everywhere. The core of the festival — those who come out who love films — will still remain vibrant.”
