“Behind every conference call, there have been catcalls,” Ann Taylor’s new video, “This is Ann” informs. “Calls from school, tough calls, wake up calls,” it continues.
Released in lieu of March’s National Women’s History Month, the 50 second clip created by an all women team, including Grammy-nominated Meshell Ndegeocello, carefully strings togethers a series of black and white images in the hopes of echoing Ann Taylor’s main message: “That behind every great woman is another, and another.”
“We have a rich history of connecting with inspiring women — it all starts with our clients,” says Holly Tedesco vice president of marketing at Ann Taylor. “Recent partnerships have allowed us to truly celebrate the accomplishments and creativity of women who are ground-breaking entrepreneurs and powerful forces in their fields. ‘This is Ann’ is a moment to reflect on the women who inspire us and the real lives they lead, honoring the generations of women who came before us, and the women who stand beside us."
Through powerful images of everyday women, the video inspires viewers to not only look back on the struggles women have experienced over the past 60 years, but to reimagine the future for the next generation of powerful leaders.
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It goes hand in hand with their other agenda: reigniting their HERlead Fellowship, a project, which since 2011, has trained, mentored and inspired over 250 high school girls from across the U.S and equipped them with the skills they need to affect global progress.
The video calls for those watching to apply or nominate a rising high school junior or senior with the passion to create positive change in her community — thirty of which will be chosen and attend the Leadership Forum in New York City where they’ll connect with a powerful network of global women leaders to cultivate their own leadership abilities.
To learn more about HERlead or to apply, visitherlead.vitalvoices.org. The application process is open through March 18th.