Barbie in Princess Power

The Barbie in Princess Power line includes dolls, DVDs and kid-sized costumes.


Barbie has held down more fictional careers that perhaps any toy ever, but according to a new survey, little girls aren't just looking for a pretty doll to dress up, they want her to kick some serious butt. Mattel surveyed 2,400 girls between the ages of 3-10 and found that nine out of 10 girls wish there were more superheroes for girls. With that in mind, the toy company created Barbie in Princess Power, which shows Barbie in a totally new way.


Barbie in Princess Power is officially launching this week at the New York Toy Fair. This Princess Power Barbies are still stylin' in bold-colored outfits and big, sparkly capes. This is a superhero who can fight crime in knee-high heeled boots and has silky hair with rainbow-colored streaks.


Instead of the typical Ken doll, the Princess Power line has a beefy looking male reporter, who wears dark glasses, a shirt, tie and jeans. There are also crime fighting animals, plastic dogs and cats with their own capes and masks, DVDs and role play costumes available for kids as well.


The hope is that Barbie in Princess Power will help kids find their own inner superhero and give them a way to play out their own superhero stories. Parents can learn more at


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