Starting Thursday, which is the beginning of Maine's lobster season, anyone who buys a lobster roll can help out with Sandy relief efforts.
The rolls will be on sale for $10 – they’re usually $15 – at Luke’s Lobster food trucks.
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Hundreds of lobster workers donated throusands of pounds of lobster through the Maine Lobster Council to support the effort.
All proceeds will go to the Mayor’s Fund to Advance New York City, which helps Sandy victims.