Getting a new education and changing careers can be one of the most rewarding moves you’ll ever make. But if you’re unsure how to market yourself in unfamiliar territory, the transition can be hard. Let Wendy Enelow and Louise Kursmark, authors of “Expert Résumés for Career Changers, Second Edition,” show you several résumé strategies to help career-changers communicate their goals and abilities more clearly and effectively.

1. Who are you and how do you want to be perceived?
You cannot write an effective résumé without knowing what type of position you are seeking. Without this underlying knowledge, you will not know what to highlight in your résumé. As a result, the document becomes a historical overview of your career and not the sales document it should be.

2. Sell it to me, don’t tell it to me.
Remember: You are the product, and you must create a document that powerfully communicates the value of that product. If you “tell it,” you are simply stating facts. If you “sell it,” you promote it, advertise it and draw attention to it.

3. Use the “big” and save the “little.”
Focus on the “big” things — new products and technologies, system enhancements, major projects and customers, new applications, sales increases, profit improvements etc. Then save the “little” stuff — the details — for the interview.

4. Make your résumé “interviewable.”
Make sure your résumé leads the reader where you want to go in the interview and presents organization, content and appearance to stimulate a productive discussion. Feature your selling points prominently and don’t devote lots of space to information that is irrelevant to the job you’re seeking.

5. Eliminate confusion with structure and content.
The average reader will skim your résumé quickly and expect to pick up important facts in just a few seconds. Be consistent and make information easy to find. Also, define the context in which you worked — for example, the organization, your department and the challenges you faced — before you start describing your activities and accomplishments.

These strategies and more can be found in “Expert Résumés for Career Changers, Second Edition.” The book is available at, in all major bookstores and from the publisher ( or 1.800.648.JIST).