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What are cushion foundations?

Mover over BB cream, there's a new multi-functional beauty product hitting counters.

After the now ubiquitous BB and CC creams, it’s the turn of – drum roll – cushion foundations. While the product might just look like another ‘must-have’ marketing ploy, this one actually seems to be worth splashing the cash on.

But just what does it have to offer? “The formula combines a foundation, moisturizer and sun protection. It’s the first liquid foundation in the packaging of a compact,” explains Aline Belda, Head of Marketing for Lancôme International Asia.

Belda adds: “It’s the answer to all the issues faced by modern women. They want a product that’s easy to use, convenient, and efficient. The formula is very fresh and remains so thanks to the hermetic packaging.”

Usually, the foundation itself is a liquid, almost like a watery BB cream, with all the usual benefits. Created to fit the needs of Asian skin, the non-comedogenic product is also a win for European or African customers of all skin types or ages.

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It’s easy to use, too. Simply press a puff onto a moistened sponge (the “cushion”) and tap on to your face for a light coverage or sweep for a stronger effect.

Lancôme, which was the first European brand to launch its own version of this type of foundation called Miracle Cushion in May of this year, has created a formula with a very light texture, which is particularly fitting for summery temperatures.

The result is a really healthy and dewy glow. The non-greasy texture prevents oiliness, although combination to oily skins would need to add a touch of powder on the T-zone to control any excess shine.

 
 
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