Diane Von Furstenberg Diane Von Furstenberg is the latest fashion desginer to turn to reality TV to find her next hire. Credit: Getty Images

The latest fashion mogul turned reality star: Diane Von Furstenberg. That's right. The designer who reinvented the wrap dress is heading to E! "The DVF Project" will give young fashion designer hopefuls the chance to compete in what is essentially a series-long interview and the winner will be given the title of DVF Global Brand Ambassador.

The show will not only show the contestants competing against each other, but will also give a glimpse inside Furstenberg's glamorous lifestyle full of A-lister fans, fashion shows and insight into her design process. But of course, where there's competition and a camera crew, there's drama. Expect cat fights, tears, highs and lows.

 

"The DVF Project" will premiere later this year, although no firm date has been announced.

Follow Emily on Twitter: @EmLaurence

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