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Alexander Wang serves up McDonald's, Slurpees and new Adidas collab

So much to discuss about the designer’s Spring 2017 show.

Alexander Wang had a surprise up his T-shirt sleeve on Saturday night. The designer, who often throws epic after-parties postshow, most featuring performances by hip-hop icons, ended with another kind of bang. After the last model took the runway, a video, shot like murky security camera footage, revealed dark hoodies featuring a familiar logo. Then, models stormed the stage in activewear featuring the Adidas trefoil turned upside down. Boom! Just like that, the designer debuted his new hush-hush collaboration with Adidas Originals. Here’s everything that went down.

The spring collection kicked off with some boardroom-meets-boudoir basics
(cropped white shirts; pinstriped tap pants; sexy, lace-trimmed suits) before heading to the beach. The surfers and skate punks who run this seaside town prefer distressed jeans, leather board shorts, chill neon parkas and louche bikini tops made from shirting.The show encapsulated all the attitude and youthful rebellion that make Wang’s collections so exciting.

9:48 PM | @madonna & Lourdes Leon sit front row at the #WANGSS17 show.

A photo posted by ALEXANDER WANG (@alexanderwangny) on

Zoe Kravitz, Nicki Minaj and, of course, members of the #WangSquad, Tinashe, Kylie Jenner and Tyga sat front row. But the person who stole the spotlight — even from, dare we say, her mom Madonna — was 19-year-old Lourdes, who accompanied her mama to the show.

Renowned hairstylist and Redken creative director Guido Palau gave models shag cuts and beach waves that we see being the new “it” style.

@mcdonalds Fries and #alldaybreakfast at #WANGFEST #💰ponsored

A photo posted by ALEXANDER WANG (@alexanderwangny) on

Tommy Hilfiger wasn’t the only one with a carnival on his mind. At #Wangfest, as the designer called it, partygoers were treated to mallrat munchies. There were pop-up McDonald’s trucks doling out fries and burgers, a 7-Eleven kiosk with Slurpees galore and convenient store setup with all the Skittles and Snickers fashion folks could fit in theirs bags. Fashion critic Cathy Horyn said it best.

The full Adidas Originals collection will feature 84 unisex apparel and footwear pieces. But fans can get thier hands on some of the merch starting today. On Sept. 11, an exclusive pop-up truck, selling nine styles, takes the streets of New York. For the exact location, shoppers need to check in with @adidasOriginals and @AlexanderWangNY on Instagram and Snapchat. And on Sept. 17the truck will make stops in different cities all over the world.

 
 
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