You fell in love with Gwen Stefani when she first burst on the scene as the front woman for No Doubt in her cropped tops and slouchy, sporty pants. Now, the pop star and fashion maven is bringing her tomboy appeal to a boutique near you. According to Women's Wear Daily, Stefani teamed up with denim vet Michael Glasser (he launched Seven For All Mankind) to create DWP, a laidback line that focuses on pants.
The pair initially wanted to start a sustainable denim label but switched direction after research showed how saturated the denim market was.
“So we flipped it to Design With Purpose because the purpose of this line is to start defining an exciting area like we did with the jeans,” Glasser said in the story.
DWP will launch in the spring with 18 items, including crop tops and a dress, but their hip-yet-relaxed pants, made with Tencel — a biodegradable material that’s super-soft and is drapes really well — is their piece de resistance.
“This is about trying to find that piece that is super-wearable but you still feel cool in,” said Stefani.
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And after stuffing our faces and overindulging this holiday season, a comfy, cool pair of pants sounds perfect.