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H&M launches home line in the US

H&M's new home line includes Bohemian lace sheets and digital print curtains.

HOM_H&M1_0828

H&M knows you care about swapping out those summery sheer curtains for cozy new ones just as much as you care about scoring the perfect moto jacket for fall — but that you don’t want to spend $100 a panel.

The Swedish retailer recently launched H&M home, a line of on-trend textiles and decor that was previously available only in Europe.

Now on www.hm.com — that’s right, the fast-fashion brand finally has e-commerce up and running — you can find chic home essentials, including throws, pillows, bed sheets and shower curtains — all in a variety of styles. There are Baroque designs, lace and florals for the Bohemians — including one chic French-inspired storage basket that we’ve got our eye on — plus digital prints and animal graphics for those who prefer modern flare. If earthy is more your thing, there’s plenty of warm Navajo patterns. The best part: The pieces range from $3.95 to $34.95. Time for a home makeover? We think so.

HOM_H&MCandleholder_0828 Candleholder, $9.95

HOM_HMBasket_0828 Storage tote, $9.95

HOM_H&MPillow_0828 Pillow cover, $14.95

HOM_H&MLacebed_0828 Bed linen, $17.95

 
 
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