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Justin Bieber is the new face of Calvin Klein underwear

The pop-star poses in his Calvins.

See, walking around with your tighty-whities showing does help, mom.

At least for Justin Bieber. It was just announced that the pop star, known to wear his pants really really low, will be the new face of Calvin Klein underwear and jeans reports Women's Wear Daily.

The publication says the singer will appear in the brand's spring campaign along with model Lara Stone, which looks a lot like the Mark Wahlberg (or as he was known during the time, Marky Mark) and Kate Moss ads from the Nineties.

In case you want to take a look back at that iconic campaign, here's a video we dug up.

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