Kendall, Kim and Kylie pose for a group shot.|Benjamin Lozovsky/BFA.com1/5 Kendall, Kim and Kylie pose for a group shot.|Benjamin Lozovsky/BFA.com
Kendall and Kylie inside one of Samsung's mirror-adorned rooms.|Benjamin Lozovsky/BFA.com2/5 Kendall and Kylie inside one of Samsung's mirror-adorned rooms.|Benjamin Lozovsky/BFA.com
Tyga and Alexander.|Ryan Kobane/BFA.com3/5 Tyga and Alexander.|Ryan Kobane/BFA.com
Inside Samsung Social, a digital tunnel.|Benjamin Lozovsky/BFA.com4/5 Inside Samsung Social, a digital tunnel.|Benjamin Lozovsky/BFA.com
Yung Taco.|Ryan Kobane/BFA.com5/5 Yung Taco.|Ryan Kobane/BFA.com
Fresh from Yeezy’s Season 4 fashion show, Kendall and Kylie Jenner took to the streets of New York City yesterday to strut—and sell–their stuff. Celebrating the launch of their online store, the two fashionistas invited guests to shop their Fall 2016 collection at Samsung 837, the brand’s experimental flagship.
For those who wanted something reminiscent of Kim’s glam team, customers browsing the aisles of merchandise—which includes ready-to-wear footwear and recently introduced handbags– were invited to emblazon their purchases with airbrush art. And if that wasn’t enough, Kylie made sure to havea selfie-booth on site. Not surprising– at all.
See photos from the event above.
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