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Knicks star Carmelo Anthony becomes a tech entrepreneur

Carmelo Anthony and his wife La La Anthony attended the premiere of 'Power' at New York's Highline Ballroom last month. Credit: Getty Carmelo Anthony and his wife La La attended the premiere of 'Power' at New York's Highline Ballroom last month.
Credit: Getty

He's been an All-Star, an Olympian, and a celebrity spokesperson. Now NBA player Carmelo Anthony is adding the position "tech entrepreneur" to his resume.

Along with his business partner Stuart Goldfarb, the former CEO of Bertelsmann Direct North America, Anthony has launched M7 Tech Partners, a new venture capital firm. Variety reports that the New York-based organization will invest and help develop digital media and technology startups.

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“For as long as I can remember, I’ve been interested in technology. We are actively looking for ventures with strong leaders creating breakthrough products that resonate with consumers. I particularly have my eye on companies that are involved with wearable technology and connected devices — these will be huge areas for the future,” Anthony said in a statement.

Anthony, a small forward, recently re-signed with the Knicks for over $120 million over 5 years.

The "M7" in the firm's name stands for Anthony's nickname "Melo" and his jersey number 7.

Follow Lakshmi Gandhi on Twitter @LakshmiGandhi.

 
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