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Netflix is starting to show ads and people are not trying to hear it – Metro US

Netflix is starting to show ads and people are not trying to hear it

Netflix is starting to show ads and people are not trying to hear it

The next time you engage in some weekend binge-watching, you might see Netflix ads between each show. 

According to Cord Cutter News, the movie streaming giant is starting to show some subscribers in the U.K. trailers or commercials for other programs on Netflix whenever a show ends. 

Netflix says it wants to test to see if showing Netflix ads between movies show episodes could help subscribers discover different shows to watch based on their viewing habits. 

“At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch,” a spokesperson said to Cord Cutter News in a statement. “In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested,” Netflix added. 

Although the company says it is testing Netflix ads with some of its subscribers to see if it could help them find new shows to watch, concerned Netflix viewers took to Twitter and Reddit to share their frustrations about Netflix ads appearing between movies or TV show episodes.  On the Netflix Reddit page, the company disabled any new comments on the page about the issue since releasing the statement about it but it didn’t stop users from expressing their concerns about Netflix ads appearing during their binge-watching sessions.   

Twitter reacts to Netflix ads appearing between shows

Subscribers in the U.K. first said the Netflix ads were unskippable, but according to Netflix, subscribers can choose to skip over an ad if one appears between shows. It’s unclear if Netflix changed it to allow users to skip over the ads, but some Netflix subscribers are upset that they are seeing commercials while using the service.

Netflix ads and commercials: What we know so far

It appears that many people were under the impression that the Netflix ads that appear between shows are unskippable and subscribers would be forced to watch them, but after Netflix released the statement, it seems that users would have the option to skip over the ads if they choose not to see them.  

As for now, it seems that Netflix is only testing commercials for subscribers in the U.K. The company has not released any information about whether the ads will come to its U.S. subscribers, but based on the response from its subscribers from across the pond, it seems like adding ads between shows to suggest what to watch could disrupt a large amount of subscribers in the U.S.