Three years ago, you could get by without creating a blog or a website for your personal brand. There wasn’t nearly as much noise, competition and pressure. Those days are gone. Now you are going to have to start investing in your online identity if you want to be successful. Here are some ways to keep ahead of the competition:

Invest money in Web design: Resist the urge to get a free blog at or, because both will be a waste of time. Instead, invest in a company that will provide you with a custom-designed site and logo in order to gain more credibility and legitimacy.


Focus on personal relationships: Instead of trying to nab thousands of followers, build actual relationships with a few people with whom you have something in common. This way, you’ll actually get to know other people that can support your career.


Get support: If you’re just starting to get active online, you should align yourself with someone who is already successful in your space. They can introduce you to their followers, and you have a much better chance of people paying attention to you.

—Dan Schawbel is the author of “Me 2.0,” the Managing Partner of Millennial Branding, LLC, and a personal branding expert.

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