Ohm’s creative marketing
With the recent housing market slump we saw new developments try to lure residents with fancy amenities and giveaways such as in-house sommeliers, saltwater lap pools, and even free Smart cars. However, Ohm, a new rental building at 312 11th Ave., is taking a fresh approach with a free, biweekly concert series curated by the iconic Knitting Factory for residents and their guests. Their latest Friday night performance featured DJ Spooky, aka Paul D. Miller, an avant-garde multimedia artist. Spooky’s set was based on his rescoring of the 1924 Russian silent film “Kino Glaz,” which studied the life of the average post-Russian Revolution Soviet. Beginning at 8 p.m., the crowd of about 50 residents and their guests, stylish late- 20 and 30-somethings, enjoyed wine, beer and hot dogs from an authentic food cart set up in the lobby.