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Ohm’s creative marketing

<p>With the recent housing market slump we saw new developments try to lure residents with fancy amenities and giveaways such as in-house sommeliers, saltwater lap pools, and even free Smart cars. However, Ohm, a new rental building at 312 11th Ave., is taking a fresh approach with a free, biweekly concert series curated by the iconic Knitting Factory for residents and their guests. Their latest Friday night performance featured DJ Spooky, aka Paul D. Miller, an avant-garde multimedia artist. Spooky’s set was based on his rescoring of the 1924 Russian silent film “Kino Glaz,” which studied the life of the average post-Russian Revolution Soviet. Beginning at 8 p.m., the crowd of about 50 residents and their guests, stylish late- 20 and 30-somethings, enjoyed wine, beer and hot dogs from an authentic food cart set up in the lobby. </p>

Last year was one of the worst for NYC real estate. New developments handed out freebies galore to buyers, such as free Vespas at 868 Metropoli-tan Ave., which sold its eight condos in a few months. Now things have changed: Corcoran Sunshine, one of the city’s largest market-ers of new condos, say many of their properties are no longer giving concessions as market conditions have im-proved. Alchemy Prop-erties, a developer with three buildings on the market, is no longer slashing prices or giving out iPads, but is covering mansion and transfer taxes. Look for deals in overbuilt areas, where many buildings are still offering rent-to-own options, like Oro at 306 Gold St., BellTel Lofts at 365 Bridge St., and L Haus at 11-02 49th Ave.

 
 
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