Own your brand

It’s not just who you know anymore, it’s who they know and who knowsyou. That’s why for 2010, I recommend that you establish an onlinepersonal brand to reflect your interests and expertise. For help, I’vebrought forth a team of experts with some key insights for the yearahead:<p></p>

 

It’s not just who you know anymore, it’s who they know and who knows you. That’s why for 2010, I recommend that you establish an online personal brand to reflect your interests and expertise. For help, I’ve brought forth a team of experts with some key insights for the year ahead:

“Set goals about what you would like to accomplish online in order to show quantifiable results.”
Penelope Trunk, co-founder of BrazenCareerist.com

“Build a site or blog that solves the problems and meets the needs of the people you want to influence.” Darren Rowse of problogger.net

“Register your full name as usernames for the most popular social networks so you can own the first page of Google results for your name.”
Timothy Ferriss, author of “The 4-Hour Workweek”

To sum it up: Let 2010 be the year where transparency, authenticity and passion rule the world; if you embrace your brand, you will succeed.

 

—Dan Schawbel is the leading personal-branding expert for Gen-Y and author of “Me 2.0.” Follow him on Twitter @DanSchawbel.

 

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