Publishing company Meredith Cooperation announced today that they will launch a new magazine in the spring of next year, Parents Latina. Capitalizing on the success of Parents magazine, this new publication will come out four times a year - at least at first - and will be in English and aimed at Hispanic millennial mothers.
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“We believeParents Latinawill have tremendous appeal to the growing market of second-generation Hispanic moms who crave cultural relevance in their media but prefer to consume it in English,” says Carey Witmer, President, Meredith Parents Network.“Our research shows that nine out of 10 second-generation Hispanic moms find the concept ofParents Latinaappealing to them, and reflected their cultural values and heritage,” adds Dana Points, Content Director, Meredith Parents Network.
Young Hispanic mothers is one of the fastest growing demographics in the United States. One in four children born in the US are Hispanic and this statistic is expected to increase to one in three by 2030, according to census data.
This is hardly the first publishing company to expand its magazine coverage to target the Hispanic community. Cosmopolitan magazine launched Cosmo for Latinas in 2012, Woman's Day for Latinas launched last year and Glamour's Glam Belleza Latina was released earlier this year.
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