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Earlier today PBS gave Metro a shout out for the paper’s use of augmented reality technology.


Metro launched a partnership with Blippar, which allows readers to hold smart phones or tablets to the newspaper and view exclusive digital content.


Metro’s director of digital, Robert Edmunds, was interviewed by PBS’ Tim Sohn about Metro’s use of augmented reality technology both on the advertising and editorial fronts.


Read the full interview with Edmundshere.