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Ralph Lauren launches wearable tech

Ralph Lauren launches Polo Tech during the US Open.

Marcos Giron will wear the Polo Tech shirt during his practices for the US Open. Credit: Getty Marcos Giron will wear the Polo Tech shirt during his practices for the US Open.
Credit: Getty

Opening day of the US Open doesn’t just kick of another round of fierce tennis competition. It’s also the day Ralph Lauren, the official outfitter of the tournament, launches Polo Tech, an new innovativeline created with OMsignal technology to make works outs and trainings way more efficient.

The shirt,designed with sensors knitted into the anti-microbial, moisture-wicking fabric, reads biological and physiological information such as energy level, heart rate, breathing rate and calories burned. The information is then delivered to the user via an app on their smartphone along with suggested improvements in fitness and lifestyle.

“Our vision is that this will transcend sports to help us at every age and in every aspect of life,"said David Lauren, Senior Vice President of Advertising, Marketing and Public Relations.

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"Reaching far beyond just the needs of elite athletes, Polo Tech will offer innovative technology for all ages and lifestyles to promote general wellness and quality of life.”

 
 
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